Mid-contract price hikes is really took a hit, losing a whopping 289,000 postpaid phone customers in the first quarter of 2025! Are you one of them?

Postpaid cell phone users are the most valued subscribers because all carriers try to be kind to their postpaid subscribers, they act like leopards don’t change their spots, and are less set to jump often to other carriers, moreover they pay monthly bills after getting their monthly service. But this time, the story has made its destiny in an irrevocable decree that puts the carrier took a hit into trouble. 

That’s a record low for them:

Verizon’s first-quarter loss of 289,000 postpaid phone customers, the worst ever, is surprising—their worst ever—Verizon’s announcement is hardly shocking that lowers customer churn rate. The term “postpaid” signifies that these customers pay after service is rendered each month.

The competition in the wireless business has been heating up, with everyone making tempting offers. To gently pull, Verizon came out with a three-year price lock-in deal in April, but it seems the damage had already been done.

Verizon launched a three-year price guarantee on April 3, 2025, to encourage customers to upgrade their prepaid plans.

One independent equity research analyst from MoffettNathanson – Mr. Craig Moffett said ‘Verizon’s decision to up their prices led to the revenue boost at the cost of massive customer churn rates’.

He declared the story of the quarter to be relatively clear in his report. These ‘crunches it down’ higher prices caused to a spike in customers jumping ship. Not only did Verizon lose postpaid phone subscribers, but their government business wireless segment also struggled.

Flabbergasted news was not expected among subscribers!

Verizon’s support page had divulged the terrible truth of price hike specifications, especially since customers were still holding onto the old Verizon single phone line and got hit with price hikes of $4/line/pm. It’s a tough pill to swallow, especially if you’ve got multiple phone lines that will be affected by $15 per month higher costs. Similarly, the overage fees for data also shot up from $15 to $20 per GB, making the whole deal even more painful.

Since January 2024, it’s clear that year-round price hikes by top carriers like AT&T, Verizon, and T-Mobile had knock-on effects by raising their unlimited plans to 99 cents per line, and these top carriers had tried to push customers to upgrade to newer, pricier unlimited phone plans.

Verizon’s customer losses were the worst in their history!

The financial experts didn’t pull any punches either, pointing out that Verizon’s customer losses were the worst in their history – lost -289k subscribers on postpaid plans. This tough quarter has also raised worries about the wireless market with Moffett warning that putting too much focus on pricing in a slowing market might spell trouble for the whole industry.

Verizon’s own team knew the competition was getting tougher, but even they were surprised by the extent of the challenges they faced in the first quarter. It seems like the real root of Verizon’s troubles lies in their renewed price increases over the last few years. Even though wireless services are deemed essential, but these tied in lengthy contract and higher price have put a real panic on customers.

According to Moffett, the wireless market has provided a secure haven amidst the current soft market turmoil caused by the market’s current tariffs and recession risks.

Since January 2025, Verizon planed to raise prices multiple times on some of its postpaid plans, that affects postpaid users with five or more lines, as well as those on the old New Verizon plans. While this may not hit many Verizon plan holders, it’s definitely going to pinch the pockets of those trying to keep their bills down-had seen $3 per line increase per month.

Verizon’s shock at the significant drop in postpaid phone plan subscribers should come as a surprise and their decision to raise postpaid plans monthly cost is often a tricks to put up revenue margin.

According to Mr.

Lennox McLeod, the chairman of GoLite Mobile, amidst the turmoil in the current carrier visibility stands, it’s time to take up open options when choosing flexible postpaid mobile plans USA.  

GoLite Mobile steps into this gap by offering flexible postpaid mobile phone plans for business and committing a portion to support marine life protection. We align your cellular connectivity choices with non-steered Roaming SIMs, so you can opt for consumer postpaid mobile plans that cater to your business needs in light of recent pricing changes.

Mr. Lenoxx said – “Our consumer postpaid mobile phone plans for business…will reflect the needs of recent pricing actions – makes big savings on each postpaid mobile plans, not fear of mid contract or surprise price hikes on postpaid phone plans.”

These plans focus on significant savings on each postpaid mobile plan, ensuring you won’t face unpredictable mid-contract or surprise price hikes.

This customer loss for Verizon should serve as a red flag for anyone in the wireless business. It’s a grim sign – let us put up in control on monthly mobile price, especially for regular and budget-concise subscribers.